Why SUM OF ALL is Different: A New Standard for Skincare at Midlife and Beyond
In a world overflowing with skincare brands promising miracles in a bottle, SUM OF ALL was created to offer something much more powerful — truth, results, and a revolution in how we care for skin at midlife and beyond.
Unlike traditional luxury skincare brands that often ignore the profound biological shifts that occur with age, SUM OF ALL exists for women who deserve better: products that don’t just promise glow, but that truly support and strengthen skin through the hormonal changes of perimenopause, menopause, and beyond.
Our story isn’t just about creating another beautiful bottle for the shelf. It’s about giving women the respect, innovation, and results they deserve. Here’s why SUM OF ALL stands apart.
A Founder Who Understands What Was Missing
SUM OF ALL was founded by Stacey Berger, a seasoned leader with more than 24 years in the beauty and personal care industry. Over the course of her career — creating and developing products for dozens of top brands — Stacey noticed a consistent and frustrating gap: few, if any, brands spoke honestly or scientifically to the unique needs of skin as estrogen declines.
Women were being underserved and overlooked at the exact time when their skin was changing most dramatically. Stacey saw firsthand how hormonal aging — including loss of collagen, weakened skin barriers, increased dryness, dullness, and sensitivity — wasn’t being addressed with real solutions.
SUM OF ALL was born from this insight: to create high-performance, clinically validated skincare that truly honors the complexities of hormonal skin changes, without outdated narratives of "anti-aging" or unattainable perfection.
Stacey’s deep expertise in formulation, manufacturing, and clinical testing meant she wasn’t just another face behind a brand — she was intimately involved in developing products that are both scientifically superior and deeply sensorial. Every formula was painstakingly developed, tested, and refined to meet one clear goal: to help women feel confident, powerful, and radiant in their skin again.
Our Mission: Intelligent Beauty for Midlife and Beyond
At SUM OF ALL, our mission is simple but profound:
To empower women to embrace their skin’s evolution — not fight it — with science-backed products that meet real, biological needs.
We don’t believe in erasing the signs of life, wisdom, and experience. Instead, we believe in strengthening skin’s resilience, restoring its natural vibrancy, and supporting it with what it needs most during the hormonal shifts of midlife.
We are also deeply committed to transparency and integrity. We don’t hide behind vague claims. Every ingredient, every formula, and every promise we make is rooted in rigorous testing, scientific validation, and an unwavering commitment to excellence.
Above all, SUM OF ALL is here to change the conversation.
Midlife is not the end — it’s a powerful new beginning. Your skin deserves skincare that recognizes that.
How SUM OF ALL Is Different
1. Formulated Specifically for Hormonal Skin Changes
Most skincare brands either ignore hormonal changes altogether or treat midlife skin as "older skin" without understanding its unique biology. SUM OF ALL is different.
We address the specific challenges that occur as estrogen declines — including loss of collagen, impaired barrier function, dehydration, increased inflammation, and uneven tone — with targeted, proven ingredients that work.
2. High-Performance Clinical Formulas
We didn’t stop at theoretical benefits. SUM OF ALL formulas are tested and proven through clinical studies to deliver visible improvements in hydration, firmness, radiance, evenness of tone, and reduction in the appearance of fine lines.
We believe skincare should work — and we back it up with data.
3. Proprietary Complex: The AP2 Complex
At the heart of every SUM OF ALL formula is our signature AP2 Complex — a proprietary blend designed to help skin adapt, protect, and perform at its best, even under the stress of hormonal changes.
AP2 supports barrier integrity, enhances resilience, and promotes cellular vitality — creating a stronger, more radiant foundation for every product to build upon.
4. Thoughtfully Curated Ingredients — Without Trade Names
We use clinically validated actives, botanicals, and bioavailable compounds, carefully selected for their efficacy and compatibility with hormonally shifting skin.
We also avoid using confusing trade names when sharing ingredients — we believe you deserve clarity about what’s in your products. We focus on real, recognizable ingredient names like encapsulated retinol, procollagen complex, Tsubaki oil, pineapple enzyme, and sacred patch extracts, so you can understand what you're giving your skin — and why.
5. Luxury Without Compromise
SUM OF ALL products offer a sensorial, luxury experience — rich textures, elegant absorption, and subtle, sophisticated scents — without ever compromising on performance.
We believe clinical performance and emotional pleasure are not mutually exclusive. With SUM OF ALL, you get both.
A Closer Look: Products that Deliver
Every SUM OF ALL product is designed to stand on its own as a powerhouse formula — and together, they form a complete, intelligent skincare ecosystem.
Replenishing Night Cream
Formulated to support overnight repair, our Replenishing Night Cream offers deep hydration without feeling heavy. Encapsulated retinol gently encourages skin renewal, while our AP2 Complex, Sacred Patch extract, and Tsubaki oil work synergistically to restore barrier strength, boost radiance, and reduce the appearance of sunspots and roughness.
Clinical testing showed an impressive 11% improvement in hydration — faster and with less irritation compared to many luxury competitors.
Energizing Day Cream
Designed for daily resilience, the Energizing Day Cream floods skin with moisture using adaptogenic hydrators, a smart sugar complex, and tremella mushroom extract. Encapsulated Vitamin C and E, activated by environmental exposure, provide antioxidant defense while enhancing skin’s natural glow.
It offers a cushion of protection and vitality without a heavy finish — the perfect primer for confidence throughout the day.
Collagen Boosting Serum
As collagen naturally declines, our skin needs targeted support. This serum leverages Procollagen Complex H, peptides, and botanical antioxidants to help visibly firm, plump, and strengthen skin’s appearance.
Lightweight yet potent, it delivers results without irritation, layering beautifully under any moisturizer or makeup.
Overnight Resurfacing Serum
A blend of gentle yet highly effective resurfacing agents — including pineapple enzyme, flower acids, and arginine — help exfoliate and renew the skin overnight.
Unlike harsh treatments, this serum respects the integrity of hormonally sensitive skin, offering smoother texture and enhanced radiance without over-drying.
Flash Effect Eye Cream
Delicate skin around the eyes often shows hormonal aging first. Flash Effect Eye Cream is powered by firming peptides, brightening botanicals, and ultra-hydrating complexes to reduce puffiness, soften fine lines, and visibly lift the eye area for a refreshed, energized look.
Ingredients That Speak for Themselves
We believe ingredients should be chosen not because they’re trendy, but because they work. Some of our powerhouse ingredients include:
Encapsulated Retinol: A gentler, controlled-release form of retinol that renews skin without irritation.
Tsubaki Oil: Rich in Omega-9 fatty acids, this luxurious botanical oil nourishes and strengthens the skin barrier.
Sacred Patch: A botanical extract that improves skin’s moisture retention and resilience.
Procollagen Complex H: Supports skin structure by boosting the appearance of collagen and elasticity.
Tremella Mushroom Extract: A superior natural hydrator — capable of holding more water than hyaluronic acid.
Pineapple Enzyme: Gently exfoliates dead skin cells, revealing smoother, brighter skin.
Arginine: An amino acid that strengthens the skin and supports natural healing processes.
Each ingredient was carefully selected, never added just for marketing, but to create true synergy with the skin’s evolving needs.
A Community, Not Just a Brand
At SUM OF ALL, we believe in more than products — we believe in community.
We are building a space where women feel seen, heard, and supported as they move through midlife and beyond. Whether you are experiencing perimenopause, menopause, or simply seeking skincare that honors where you are today, SUM OF ALL is here for you — with respect, with innovation, and with beauty that feels like it was made for you, because it was.
We are the SUM OF ALL your experience, your strength, your story — and your skin deserves nothing less.
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.